It is what we call strength and results. As New Jersey Public Affairs Firms go, PPAG—Princeton Public Affairs Group is home to one of America’s most respected state-based government affairs and lobbying teams, and continues to be New Jersey’s best in class. It’s because we deliver for the people we serve.

With a diverse, bi-partisan collection of professionals that includes former elected officeholders and professionals hailing from wide range of senior leadership roles in the public and private sectors, our organization offers a seasoned roster of advisors and strategists. That’s how we have earned our clients’ trust.

We begin every engagement by asking what “success” looks like for our clients. Identifying our clients’ needs and goals in the context of their environment, we draw upon our team’s collective experience and the full range of proven strategies and tactics to deliver success.

Through a winning circle of companies: Princeton Public Affairs Group (PPAG), Winning Strategies Washington (WSW), and Princeton Strategic Communications (PSC), we offer a full-service approach to public affairs and communications. Together we share a bipartisan team-based approach, a high ethical “playing by the rules” standard, and a solid commitment to helping our clients succeed.

PPAG delivers and draws upon years of experience in governmental service, policy development, business, and political advocacy. Clients are matched with a team based on appropriate areas of expertise that include education, health care, gaming, transportation, public safety, banking, insurance, energy, environment, land-use development, corporate communications, labor and employment, hospitality, and entertainment.

The team-based approach also applies as clients move from the state to federal level—or the other way around. WSW assists clients with federal policy, funding and grants as it assesses the landscape, forges partnerships and provides legislative tracking and analysis. Clients are given their own “Day on the Hill” to educate policymakers concerning their issues. Rather than offering generic, off-the-shelf solutions to complex problems, WSW educates clients and helps them make well-informed decisions.

PSC completes the team with public affairs professionals skilled at providing the full suite of marketing communications, including branding and design, earned or controlled media, and interactive and social media, as well as event management.

At all levels of government and through all segments of society, the PPAG circle of companies combine to serve clients as needed. Together, we are establishing a growing record of success that has kept us ranked #1. And like any successful team, we assess the field so we can place the right players on it, and passionately play by the rules with winning strategies in pursuit of a singular goal:

Client Success.

Princeton Public Affairs Group

Experience & Expertise

Our people make the difference. While the political and regulatory process provides little certainty or predictability, the members of our team offer a strong combination of experience and a record of delivering success. Princeton Public Affairs Group has an unprecedented, winning track record in virtually every segment of public policy.

The following areas represent only a portion of where we have delivered important client victories:

  • Banking and Financial Services
  • Insurance
  • Beverage Industry
  • Labor
  • Information Technology
  • E-Commerce
  • Crisis Communication
  • Education
  • Energy
  • Entertainment & Hospitality
  • Pharmaceutical
  • Environment
  • Sports Operations
  • Gaming
  • Telecommunications
  • Health
  • Housing
  • Public Safety
  • Transportation
  • Taxation

With each team member specializing in one or more disciplines, our signature team-based approach allows clients to benefit from the full capacity of our combined strength.

Discover the difference of Princeton Public Affairs Group and our Winning Circle of Companies.

WSW – Winning Strategies Washington

With experienced professionals who have held top positions in the House and Senate on both sides of the aisle, WSW tailors a team to fit each client’s needs. WSW was founded as a solution to the one-size-fits-all DC government relations firm, offering clients the opportunity to build and sustain their own unique presence in Washington, to advance policy and funding priorities and build key relationships with their elected officials on Capitol Hill and back home.

Simply put: it’s not about us. It’s about you.

Solid Expertise, Uncompromising Ethics

Our remarkable successes on behalf of clients are usually defined by our knowledge and expertise, decades of Capitol Hill experience, client-focused flexibility, trusted relationships with Members of Congress and key decision makers, and the highest ethical standards.

Whether you have tried other government relations firms or are new to this endeavor, you’ll be impressed by how you’re treated as a WSW client—and how effectively we can serve your organization.

PSC: A Top New Jersey Strategic Communications Firm

We exist to help you reach the people who matter.

As a top New Jersey strategic communications firm, Princeton Strategic Communications flows from a conviction that every person and organization has an amazing story waiting to be told. We help clients craft authentic narratives that reach the right audiences through the right media. Our mission is that simple.

As a proud member of the Princeton Public Affairs Group’s Winning Circle of Companies, our team of professionals provides a complete suite of marketing communications services.

We begin each client engagement by asking, “What does success look like for you?” Then we proceed to:

  • Listen and observe carefully to develop a clear understanding of your communication needs and goals.
  • Know your audiences and recognize their wants, needs, and expectations.
  • Craft an authentic story to reach hearts and minds of the people who matter.
  • Deploy campaigns using the right media for the job—from face-to-face communications and traditional media to social, mobile, and digital communications.
  • Deliver measurable results that meet your goals.



Associations looking to re-establish, prioritize, and advance their public policy goals and markedly elevate their public profile turn to us for all facets of association management. The Winning Circle of Companies brings decades of national association management experience to the service of clients.

The Princeton Association Management Professionals (PAMP) team is uniquely qualified to establish, prioritize and advance your organization’s goals as well as become the guardian of your public persona by providing all facets of your group’s management.

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